University of the Arts London

A collaboration with Pentagram design consultancy and the university’s small in-house web team. UAL is Europe’s largest arts and design university; comprised of six separate colleges; each with multiple locations across the city; as well as extensive administration services.

Our task was to implement the global identity to a new digital platform that would fulfil the ambitions of all stakeholders of the unique and complex organisation.

  • Rethinking of all existing content, infrastructure and information architecture.
  • Extensive user research to define site journeys and opportunities for improving experience.
  • Design workshops with colleges to solidify requirements and reconcile the planned interface with the content.
  • Rapid prototyping within a web environment to maintain a shared understanding of the iterative process between designers and developers.
  • User-testing gathered from an independent body for unbiased feedback, to be incorporated prior launch.

University of the Arts London Logo

University of the Arts London Logo

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