A series of typographic experiments for dissertation project, exploring the concepts and techniques of deceptive and manipulative nature of ‘spin’ in communication, rhetoric and politics. Research and collation of manifestos, speeches, interviews, journalistic analysis and public surveys all formed a basis for the work. This uncovered the use of common techniques, such as intentional ambiguity, cherry picking of facts, skirting, and simple denial of a common truth. The design response aimed to juxtapose selected themes of superficiality from the data, by establishing them and as physical and tangible manifestations.
An appropriation of M.C. Escher’s original impossible cube. The forced perspective is both structured and ambiguous at once. This manifestation was welded out of steel to highlight the contradiction of substance and superficiality.
Soft metal maquette
Impossible cube manipulated and welded steel